“Andrea doesn’t just look at retail in isolation; she takes the time to deeply understand a brand’s mission, vision, and goals. This holistic perspective is evident in the comprehensive retail strategies she develops. It’s not simply about selecting apparel; it’s about thoughtfully infusing a retail presence that seamlessly integrates with an entire brand strategy and its operations. Her guidance has been invaluable in helping us develop a retail arm that is not only commercially viable but also authentically reflects the values and aspirations of our brand. Andrea’s expertise, combined with her warm and collaborative approach, makes The Retail Method an exceptional partner. I wholeheartedly recommend Andrea to any health and wellness brand looking to develop a strategic and impactful retail presence.”

“During Andrea’s time at Orangetheory Fitness, she made a tremendous impact on the retail business. Her ability to assess challenges, craft strategic solutions, and execute with precision was instrumental in turning around a broken area of the business that held untapped potential. She led with both vision and action—bringing creativity and structure to design, assortment planning, and inventory strategy, all while driving meaningful financial results. Andrea’s leadership, business acumen, and passion for retail were evident in every initiative she touched. She has a rare ability to blend strategic vision with creative execution, and it’s no surprise to see her channeling that same energy and expertise into her own consulting company, The Retail Method. Any brand would be lucky to have her guiding their retail strategy.”

"Andrea exceeded my expectations for what we could have anticipated for someone that stepped into her role at Orangetheory. Prior to Andrea starting with Orangetheory, the retail and apparel program was extremely lack luster in some areas and non-existent in others. Andrea introduced not only amazing products, great prices and new high quality 3rd party vendors, but she stabilized a part of our business that was broken. In Franchising, trust is a critical element towards growing and supporting a brand. I would trust working with Andrea again because I trust that she will execute, retain and build the trust we consistently work to foster within our business. Her work ethic, care for what she does along with her commitment to maintaining high standard for details, makes her an asset on any team."

“Working with Andrea at The Retail Method was a game-changer for us at EL1 Sports.
As an executive team, we were focused on scaling our national footprint, and retail felt like a nice-to-have—until Andrea showed us what it could actually do. She didn’t just bring in apparel; she brought in strategy. With a deep understanding of our brand and operational constraints, she developed a retail approach that elevated our identity, activated our community, and generated real revenue.

Andrea introduced us to vendors and concepts we hadn’t considered, helping us create a retail presence that was both on-brand and commercially effective—even on a limited budget. Her clarity, creativity, and ability to make smart, simple decisions helped us turn retail into an extension of our business strategy.

If you’re looking to unlock the potential of retail in a way that’s thoughtful, scalable, and aligned with your mission, I can’t recommend Andrea and The Retail Method highly enough.”